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Internet Statistics

Links to online metrics:
Links to tables below:

Online/E-commerce U.S. population
U.S. Population 18+ Online Population Online Buyers
208 million 123 million (59%) 100 million (48%)
Source: Apr. 2001 Nielsen//NetRatings/Harris Interactive

Global Online Populations
Worldwide Internet Population:
445.9 million (eMarketer)
533 million (Computer Industry Almanac) 		Projection for 2004:
709.1 million (eMarketer)
945 million (Computer Industry Almanac)
Nation Population Internet Users
(Source)		 Active Users
(Nielsen//NetRatings)		 ISPs More Info.
Argentina 37.4 million 2.0 million
(D'Alessio IROL)		 1.9 million 33 Read more
Australia 19.4 million 5 million
(eMarketer)		 5.6 million 718 Read more
Austria 8.2 million 2.7 million
(Austrian Internet Monitor)		 1.3 million 37 Read more
Bahrain 645,361 <40,000
(DIT.net)		 NA 1
Belarus 10.4 million 100,000
(Belarus Embassy)		 NA 4 Read more
Belgium 10.3 million 2.7 million
(InSites)		 1.6 million 61 Read more
Brazil 174.5 million 6.1 million
(eMarketer)		 6.0 million 50 Read more
Bulgaria 7.7 million 585,000
(GFK-Bulgaria)
386,000
(BBSSGallup)		 NA 26
Canada 31.6 million 14.2 million
(Media Metrix Canada)		 8.8 million 760 Read more
Chile 15.3 million 1.8 million
(Int'l Telecom. Union)		 NA 7
China 1.3 billion 33.7 million
(CNNIC)		 NA 3
Colombia 40.3 million 700,000
(IDC)		 NA 18
Croatia 4.3 million 300,000
(IDC)		 NA 9
Cuba 11.2 million 40,000
(Cuban Government)
60,000
(Int'l Telecom. Union)		 NA 4
Czech Republic 10.2 million 2.2 million
(GfK)		 NA >300
Denmark 5.4 million 1.6 million
(NetValue)		 1.6 million 13
Djibouti 460,700 <1,000
(Djibouti Dept. of Statistics)		 NA 1
Egypt 70 million 455,000
(DIT.net)		 NA 50
Estonia 1.4 million 462,000
(TNS Interactive)		 NA 28
Finland 5.2 million 2.0 million
(eMarketer)
2.15 million
(Taloustutkimus)		 1.0 million 23
France 60 million 11 million
(Nielsen//NetRatings)		 5.5 million 62 Read more
Germany 83 million 26 million
(Forsa)		 15.1 million 123
Greece 10.6 million 1.3 million
(VPRC)		 NA 27
Hong Kong 7.2 million 3.9 million
(Nielsen//NetRatings)		 NA 17
Hungary 10.1 million 730,000
(NetSurvey)		 NA 16 Read more
Iceland 278,000 167,000
(Int'l Telecom. Union)		 NA 7
India 1 billion 5.0 million
(NASSCOM)		 NA 43 Read more
Ireland 4.0 million 1.0 million
(Amarach)		 560,000 22 Read more
Israel 6.0 million 1.2 million
(eMarketer)		 976,000 21
Italy 57.7 million 11.0 million
(Nielsen//NetRatings)		 8.3 million 93
Japan 126.8 million 22 million
(eMarketer)		 20 million 73 Read more
Jordan 5.2 million 25,000 to 30,000
(Human Rights Watch)		 NA 5
Kuwait 2 million 63,000
(eMarketer)		 NA 3
Lebanon 3.6 million approx. 420,000
(Arab Advisors)		 NA 22
Libya 5.2 million 7,500
(Internet Arab World)		 NA 1
Lithuania 3.6 million 320,000
(SIC Gallup Media)		 NA 14
Malaysia 22.2 million 2 million
(IDC Malaysia)		 NA 7
Mexico 101.8 million 2.3 million
(eMarketer)		 1.7 million 51
Morocco 30.6 million 50,000
(Internet Arab World)		 NA 8 Read more
New Zealand 3.8 million 1.3 million
(Nielsen//NetRatings)		 1 million 36
Norway 4.5 million 2.2 million
(Norsk Gallup)		 1.4 million 13
The Netherlands 16 million 6.8 million
(Nielsen//NetRatings)		 4.5 million 52
Oman 2.6 million 50,000
(DIT.net)		 NA 1
Philippines 82.8 million 2.0 million
(DigitalFilipino.com)		 NA 33
Portugal 10.1 million 3.055 million
(ICP/Anacom)		 NA 16
Qatar 769,000 47,000
(Internet Arab World)		 NA 1
Romania 22.4 million 630,000
(European Survey of the Info. Society)		 NA 38
Russia 145 million 7.5 million
(Computer Industry Almanac)		 NA 35
Saudi Arabia 22.8 million 300,000
(Internet Arab World)		 NA 42
Singapore 4.3 million 1.3 million
(Singapore IDA)		 956,000 9
Slovakia 5.4 million approx. 700,000
(TNS Factum)		 NA 6
Slovenia 1.9 million approx. 400,000
(RINE Project)		 NA 11
South Africa 43.6 million 1.5 million
(Nielsen//NetRatings)		 611,000 44
South Korea 47.9 million 16.7 million
(Gartner Dataquest)		 13.1 million 11 Read more
Spain 40.0 million 7 million
(Telefonica)		 4 million 56
Sri Lanka 19.4 million <50,000
(NUA)		 NA 5
Sudan 36.0 million 10,000
(Internet Arab World)		 NA 1
Sweden 8.9 million 4.5 million
(Nielsen//NetRatings)		 3.0 million 29
Switzerland 7.3 million 3.4 million
(Nielsen//NetRatings)		 1.8 million 44
Syria 16.7 million 20,000
(Internet Arab World)		 NA 1
Taiwan 22.3 million 6.4 million
(iamasia)		 5.0 million 8
Thailand 61.8 million 4.6 million
(Bangkok Poll Center)		 NA 15
Tunisia 9.7 million <120,000
(Internet Arab World)		 NA 1
Turkey 66.5 million 3.7 million
(IBS)		 NA 22 Read more
UAE 2.4 million 920,000
(EIM)		 NA 1
Ukraine 48.8 million 750,000
(Committee on Comm.
and Info.)		 NA 32
United Kingdom 59.6 million 33.0 million
(Jupiter MMXI)		 13.0 million 245 Read more
United States 278.0 million 149 million
(Computer Industry Almanac)		 102.0 million 7,800 Read more
Vietnam 80.0 million 22,000
(CommerceNet)		 NA 5
Venezuela 24 million 1.2 million
(Cavecom-e)		 NA 16
Yemen 18.0 million 12,600
(Internet Arab World)		 NA 1
Source: March 21, 2001 CyberAtlas

Top 15 E-Tailers of 2000 Holiday Season
Site Shopping Visits
amazon.com & Toys R Us 122,996,842
etoys.com 21,120,709
dell.com 21,001,245
barnesandnoble.com 20,248,728
cdnow.com 20,019,849
walmart.com 18,007,889
hp.com 15,634,552
buy.com 14,527,981
jcpenney.com 14,463,598
bestbuy.com 12,482,813
hallmark.com 12,362,816
bluelight.com 12,211,428
ubid.com 11,798,569
sears.com 11,176,947
target.com 11,157,504
Source: Dec. 2000 Nielsen//NetRatings

Online Consumer Spending by Category (Week ending 12/17/00)
Rnk Category Spending (in thousands) % gift spending
Computer hardware $236,663 39%
Apparel $227,164 59%
Travel $197,467 17%
Toys/children $142,482 90%
Personal accessories $122,558 65%
Electronics $90,239 80%
Books $88,005 49%
Other $75,259 48%
Pet supplies $68,660 26%
Video/DVD $51,676 53%
Source: Dec. 2000 PC Data/Goldman Sachs & Co.

Color Displays
Color Display Percentage of Market
True Color (24- and 32-bit) 38%
High Color (16-bit) 56%
256 Colors (8-bit) 6%
Source: StatMarket

Subscribers by Connection/Access Type
Access Type # of Customers Growth during 2Q
Dial up 58,149,000 25%
Cable modem 2,766,550 21%
Internet TV 1,115,300 0%
DSL 286,300 51%
Source: Jun. 2000 Telecommunications Reports International

Modem Connectivity
Speed % of Net Users Unique Avg. Audience (in millions) Pages Viewed Per Person
14.4Kbps 5.5% 5.1 424
28.8Kbps/33.6Kbps 23.3% 21.9 472
56Kbps 59.2% 55.6 693
High-speed access (ISDN,LAN,cable modem,DSL) 12.0% 11.2 1,262
Source: Nielsen Netratings, November 2000

Listing Methods Used For Seach Engines
Method % Used
Manual submission 71%
Automated submission 52%
Paid for faster submission 20%
Paid for directory listing 20%
None of the above 16%
Source: Nov. 2000 ICONOCAST Inc./InsightExpress

Methods Used to Improve Rankings on Search Engines
Method % Used
Changing metatags 61%
Changing page titles 44%
Reciprocal linking 32%
Purchasing multiple domains 28%
Multiple home pages 21%
Hiding keywords in background 18%
Pay-per-click 13%
None of the above 13%
Source: Nov. 2000 ICONOCAST Inc./InsightExpress

How Internet Consumers Find Web Sites
Method % Mentions
Search engines 81%
Link from another site 59%
Viral marketing (word of mouth) 56%
TV 48%
Guessed URL 41%
Online advertising 20%
Radio 19%
Direct mail 10%
Source: Jun. 2000 Forrester Research Inc. - "UK Internet User Monitor"

Ad Type Spending
Ad Type Q2 2000 % Q2 1999 %
Banners 50 59
Sponsorships 27 28
Classified ads 7 *
Referrals 4 *
Interstitials 3 4
E-mail 2 1
Rich media 2 *
Keyword searches 1 *
Other 4 8
Source: Oct. 2000 IAB/PricewaterhouseCoopers
* Not measured this period.

E-commerce Costs
Functionality Basic Competitive Leading Edge
Daily transactions 250K 1,000K 10,000K
Gestation costs 1,787K 10,572K 40,546K
Core commerce 841K 2,793K 6,870K
Content 359K 3,124K 10,916K
Guided selling 175K 2,105K 9,945K
Marketing 305K 2,127K 3,569K
Presale service 107K 423K 9,246K
Ongoing costs 1,945K 14,273K 48,825K
Core commerce 528K 1,463K 3,555K
Content 72K 935K 3,021K
Guided selling 24K 895K 2,617K
Marketing 1,037K 8,917K 18,870K
Presale service 284K 2,063K 20,762K
Source: Aug. 1999 Forrester Research Inc. - "Ringing Up Web Store Costs."

Infrastructure Est. Costs Sample Vendors
Type Cost Sample Vendors
Logfile analysis $90,000 Accrue, Macromedia, NetGenesis
Content management 75,000 Vignette, InterWoven, ATG, Allaire
Ad serving 150,000 DoubleClick, AdForce, Engage Media
E-commerce tools 100,000 Broadvision, ATG, Intershop, Open Market and many others
Customer service (CRM) 200,000 Siebel, Oracle, Nortel (Clarify), E.piphany, Kana, eGain and 70 others
E-mail list management 180,000 Digital Impact, Exactis, FloNetwork
Affinity programs 200,000 Netcentives, MyPoints, Beenz, Freeride.com
Data warehouse/Datamart 500,000 MicroStrategy, Cognos, Oracle, SAS
Market data 75,000 Jupiter Research, Forrester Research
Syndicated data 50,000 Media Metrix, Nielsen//NetRatings, PC Data
Source: Nov. 2000 ICONOCAST Inc.

Model Site Costs
Functionality Top-End (J.C. Penney, Nordstrom) Mid-Tier (Wal-Mart, Talbots) Basic (Tiffany & Co., Zales)
Transactions daily 10,000 1,000 250
Pre-launch costs 40.0M 10.6M 1.8M
  Content, graphics 10.9M 3.1M *
  Data mining 10.9M * *
  Hardware, telecom 6.9M 2.8M 0.8M
  Marketing 3.6M 2.1M 0.3M
Post-launch costs 48.0M 14.3M 1.9M
  Customer service 20.8M 2.0M *
  Marketing 18.9M 8.9M 1.0M
Breakeven order $100# $200# $150#
*not budgeted, #4.6% profit margin
Source: Apr. 2000 PaineWebber/Forrester Research - "The Web at What Cost?"

Largest ISPs by Number of Subscribers
ISP Subscribers
America Online 23,200,000
1stUp.net 4,200,000
NetZero 4,000,000
Earthlink 3,500,000
Spinway 3,500,000
Juno Web 3,000,000
CompuServe 2,800,000
MSN 2,600,000
Prodigy 2,400,000
Freeinternet 2,200,000
Source: Jun. 2000 Telecommunications Reports International

Online Shopping by Country
Country Percentage
United States 27%
Japan 20%
Norway 19%
Great Britain 18%
Germany 17%
Korea 16%
Source: Taylor Nelson Sofres Interactive of Hong Kong

Factors in Retail Site Loyalty
Factor Percentage
Free delivery 29%
Lowest price 29%
Can return merchandise 27%
Can speak to customer rep 18%
Reply within 12 hours 15%
Product comparisons 14%
Shopping incentives 12%
Source: Aug. 1999 NFO Interactive



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